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By Timothy Nwobodo

Nigeria’s Division 3 league, the Nationwide League One (NLO), has unveiled New Year Mega Lottery (NYML), one of
Nigeria’s leading lottery companies, as the NLO official title sponsor. The sponsorship is fir initial four years duration

The unveiling was made at a special signing and ceremony held at the Harris Hotel, Wuye in Abuja. The sponsorship deal between New Year Mega Lottery and the NLO is a four-year agreement worth 964 million naira.

The collaboration between the Nationwide League One and New Year Mega Lottery is intended to effectively promote and elevate the status of grassroots football in the country, aiming to establish it as a prominent Nigerian spectacle and one of the most flourishing and appealing leagues on the continent.

Representing New Year Mega Lottery, Ms. Obiorah Emmanuella, Head of Corporate Communications, said: “We are thrilled to enter this sponsorship deal with the Nationwide League One (NLO) and engage a large audience through our brand.

“Through this collaboration, we are also excited to connect with the future generation of football athletes at the grassroots level across Nigeria and help them grow. The company’s strong commitment to nurturing and empowering talents, fostering opportunities, and gratifying fans within its market are among the primary motivations for aligning with the NLO.”

During the ceremony, the NLO chairman, Honorable Silas Agara, commended New Year Mega Lottery for coming on board as the title sponsor.

“On behalf of the board members and stakeholders of the NLO, I wish to officially welcome you to join us. We are truly delighted to have New Year Mega Lottery come on board as our title sponsor,” Agara, the former deputy governor of Nasarawa State, said.

“We look forward to working with New Year Mega Lottery in growing and transforming our grassroots talents into global superstars worldwide. This sponsorship recognizes NLO not just as a football body but also acknowledges our position as the league with the single-biggest football talent base in Africa.”

By sponsoring the NLO until 2027, New Year Mega Lottery is building on its rich history as a frontline provider of jobs and empowerment through sports and education in Nigeria.

Founded in 2021 and licensed by the National Lottery Regulatory Commission (NLRC) and registered under the Companies and Allied Matters Act 1990, New Year Mega Lottery stands as Nigeria’s premier destination for lottery enthusiasts.

The company is dedicated to providing thrilling gaming experiences to players across the nation. With headquarters based in Abuja and operations spanning all 36 states and the Federal Capital Territory, New Year Mega Lottery offers a diverse range of gaming options, including the Mega Draw, Monthly Draw, Instant Scratch & Win, State Mega Puzzle, Student Lottery, Mega Japa, and more.