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By Amaechi Agbo.

The League Management Company, LMC has announced Nigeria’s foremost betting brand, Bet9ja as the sponsor/partner of the Nigeria Professional Football League, NPFL with effect from 2021/2022 season www.bestchoicesports.com.ng can report.

LMC announced the multi-year deal on Wednesday although it did not state the duration of the sponsorship deal.

LMC did not also provide details on the contractual terms, benefits of amount the betting brand is bring to the table.

In a release, the LMC said it has firmed up a “multi-year partnership for the NPFL with Bet9Ja, Nigeria foremost Betting and Gaming brand. The deal commences from the 2021/2022 NPFL Season.

“Under the auspices of the deal, which was concluded by the parties in June 2021, after lengthy negotiations, with Nidayo Sports Marketing as advisors to the Parties, Bet9Ja will be signing up as “Official Supporter/Sponsor of the NPFL under the Betting and Ganung category.”

Under the sponsorship contract, Ber9Ja will have the right to associate with the NPFL, the Participating Clubs and will benefit from branding placements across all NPFL match venues, events, programs and digital channels. Bet9ja will also be featured in content across NPEL match broadcast and NPFLTV channel, among other exciting deliverables.

Both parties have also agreed to work together to develop special projects and activities to maximize the activation of the partnership while providing mutual value and benefits to their brands, customers, businesses and, indeed, the overall development of NPFL and Nigena Football.

The organisers noted that “Further details on the Partnership will be made available at the formal unveiling ceremony to be held at a date to be announced soon.”

LMC further expressed delight over the deal stating “We are glad to have signed up Bet9ja under the Betting and Gaming Category, as one of the NPFL first partners under our revamped marketing strategy, with the advent of NPFLTV. We are optimistic that with this landmark deal with Nigeria’s foremost betting and gaming brand other brands wahin other business categories and sectors will seize the fantastic opportunities created and key into the new NPFL Project.

“We are certainly looking forward to an exciting and fruitful partnership, which will help develop and populanze the NPFL further and make 1t more enjoyable for fans and commercially rewarding to the participating clubs and players of the NPFL.”

On their part, Bet9ja said “We are delighted to partner with the NPFL, which is evidently progressing and increasingly becoming more influential and popular, especially with the opportunities presented by the creation of the NPFLTV and the evergrowing competitive nature of the matches of the NPFL

” Bet9a undoubtedly appreciates the vision of LMC towards the NPFL and are happy to be part of this exciting project. Our strategy has always been to stand out from the crowd and deliver excellent value to our customers and partners. This is a partnership geared towards achieving these goals and one that 1s built to last.”

This development is a welcome one as many stakholdeds have been wondering on the feasibility of running the league without title sponsor.