The Stupidity Of Football Content – By Sunday Dare
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The sports media spectrum was thrown into serious debate and perhaps misunderstanding Monday morning following a press statement released by the ministry of youth and sports in which the minister said that “football is content Stupid”
Mr Dare, who has been the sports minister in the country from August 21 till date would not have been more realistic from bluntly stating the obvious reality in highlighting the importance of content in football branding, packaging and promotion.
The “stupidity of football content” metaphorically conveyed the message in a way the meaning and intent is not easily deciphable.
Mr. Sunday Dare who made the statement while on inspection your of ongoing renovation work at the National Stadium, Surulere, Lagos, said football insisted that Nigerian Football Leagues canot thrive without Contents.
“Our football league must be ‘Content Stupid’ to develop because football is content stupid. We watch the English Premier League, we are transported to Wembley through the power of television. It is clear that our domestic league cannot develop without content.
“We have agreed with the NFF and LMC that there must be content in our League. We may not be able to cover or show five or six matches, but the content must be there. I have received an assurance from the LMC that there would be content. The content might be gradual, but there must be some clear markers laid down, especially now that stadiums will be empty due to the Covid-19 pandemic. Fans would be able to watch their teams play on television.
“Content must return so that our apex football league can develop and gain universal recognition”, the Minister concluded.
The Sports Ministry and the LMC have agreed on Sunday, 27th December, 2020 date for the resumption of the new NPFL season.